A Value-Added Agent
July 30, 2008
The #4 Attribute of a Value-Added Agent is that they have effective communication tools and USE them! Did you know that the #1 complaint to the Georgia Real Estate Commission is that agents do not communicate? Many agents don’t communicate even on the most basic level with buyers and sellers. Be DIFFERENT! Communicate with your client on the highest level you can. The old add edge of “no news is good news” DOES NOT work in the Real Estate world! Your clients hired you because you are the expert! Make sure you let them know that. When you do not know something, be honest, tell them you will get back to them with the correct information and make sure you do get back to them! After the closing, most agents never contact their clients again! Most of my repeat business came from the other agent never contacting them again. So they called me to re-sell their home years later! Use a database management system and stay in touch! We must be the best in this industry and let our clients know what we have to offer. Communication at every step is one way to be different!
Janice Baldwin, ASR, CRS, GRI
Team Leader
Keller Williams Realty Atlanta Partners – Northeast
August 7, 2008 at 12:05 am
You’re so right, Janice. This couldn’t be a more obvious, but completely ignored piece of advice! Lack of communication is absolutlely the number one complaint I hear from Sellers or Buyers about their former Realtors. Communication builds relationships, trust and LOYALTY on the behalf of your sellers. If you want to be sure that your clients will stick with YOU keeping communications constitent and continual is key.