Find The Motivated

I had the opportunity to read some of Gary Keller’s new book “The Shift” which will be available soon.  It is amazing!  It really zeroes in on the needs associated with today’s market.  Let’s face it, the market has changed.  But what has changed?  The cause and challenge of a shifting market is that less people are MOTIVATED to buy and sell Real Estate.  The market shift is really a motivation shift!  Few people are ready, willing and able to buy or sell a home.  Agents can not motivate people; all we can do is find the motivated!  Our only choice is to find MORE of them.  You need to ramp up your lead generation activities to find the ready, willing and able buyers and sellers.  Let’s face it!  Less buyers are able to buy a home today.  Less sellers are able to sell their home today.  Don’t cling to clients that are not motivated because you think there is a scarcity of them.  That is not true!  You just need to find more of them.  I encourage you to read Gary Keller’s new book “The Shift” once it hits the shelves.  It will change your business!  Lock yourself in a room and read the book straight through.  That is what I plan to do.  Until then, concentrate on finding the motivated!  If you have any question, feel free to email me at janicebaldwin@kw.com .

 

Janice Baldwin, ASR, CRS, GRI

Team Leader

Keller Williams Realty Atlanta Partners – Northeast