Tips for success…Getting the right listing price
September 7, 2008
Getting the right listing price…..
You must do a lot of research in today’s market. The times of just listing a home for what the seller wants is over. You need to back up your data and let a seller know where their house fits in to that picture. You also need to analyze the seller’s motivation at the time that they want to sell. Ask them many questions and see if they are a serious seller. In the past, if a seller was only half motivated, it was okay to list their home. In today’s market, if they are not completely motivated to sell, they will not be realistic in pricing their home. You need to make sure your seller understands that it is a slower market than last year and that their home needs to be priced accordingly.
Janice Baldwin, ASR, CRS, GRI