Internet leads
February 27, 2009
No Internet Lead is Exclusive!
Internet real estate buyers visit five sites on average and fill out three request forms. So, at a minimum, there are three Realtors competing for each Internet buyer. Who will that buyer do business with? California Association of Realtors reports 90% of buyers end up doing business with the first person who responds. This means that the first company to respond is much more likely to win the client.
We have seen a 30% increase in lead-to-close conversion just by moving from a 30-minute average response time to a 5-minute average response time. Since the median response time in real estate is actually 16 hours, most brokers can double their conversion by moving to an immediate response process.
