A Value-Added Agent
August 6, 2008
Just to summarize, if you have read all of my posts on “A Value-Added Agent” and I hope that you have…The Value-Added Agent is committed, organized and educated and they provide their clients with prioritized knowledge combined with a high level of trust. Do not under estimate your clients. Please make sure you respect their time, money and their largest investment…their home! Master your craft. Practice and develop systems. You will build a career for TOMORROW! It will not depend on the market. Differentiate yourself from your competition. Be THE BEST! I hope that you have enjoyed these posts on The Value-Added Agent. If I can ever be of service to you, please email me at janicebaldwin@kw.com!
Janice Baldwin, ASR, CRS, GRI
Team Leader
Keller Williams Realty Atlanta Partners – Northeast
A Value-Added Agent
August 5, 2008
The #6 Attribute of a Value-Added Agent is that they have systems, processes and checklists to assure a high level of service. More service means more commissions. Some of the checklists I used were listings checklists, buyer’s checklists, and net sheets. Those were the basics. But as my team grew, my listings and contracts grew; so did the commission checks I was receiving. The only way to keep up with the volume was to have systems and checklists so that no one was left behind. I did not want to forget something important. DO NOT run you business by the seat of your pants. Make sure that as your inventory grows and your volume grows you are doing your fiduciary responsibilities for your clients. If you need some systems, I suggest that you ask the successful agents around you what they are using. At Keller Williams Realty, we do not believe in re-inventing the wheel. We believe in sharing things that work! If you develop a system that works, pass it on. It can only help our industry as a whole! Less that 20% of agents use a written interview process for their buyers and sellers. Know your statistics about your market. Do the research and be knowledgeable about your area. Be the expert!!! If you have any questions, feel free to email me at janicebaldwin@kw.com
Janice Baldwin, ASR, CRS, GRI
Team Leader
Keller Williams Realty Atlanta Partners – Northeast
A Value-Added Agent
August 5, 2008
The #5 Attribute of a Value-Added Agent is that they are committed to Real Estate LONG TERM! Did you know that 50% of agents are out of the RE business within ONE year! Also, 75% disappear after 2 years! The statistics are overwhelming! You should be committed to this business. You spent a lot of time and money getting your Real Estate license and you wanted something from it. So, be committed to this business for the long haul! Do what it takes to succeed! Find the right company that will offer you the right training so that you can succeed! Do the right activities so that you can have the goals that you want! Keller Williams Realty has training and consulting for the new, and experienced agent! If you are interested in more information, email me at janicebaldwin@kw.com!
Janice Baldwin, ASR, CRS, GRI
Team Leader
Keller Williams Realty Atlanta Partners – Northeast
A Value-Added Agent
July 30, 2008
The #4 Attribute of a Value-Added Agent is that they have effective communication tools and USE them! Did you know that the #1 complaint to the Georgia Real Estate Commission is that agents do not communicate? Many agents don’t communicate even on the most basic level with buyers and sellers. Be DIFFERENT! Communicate with your client on the highest level you can. The old add edge of “no news is good news” DOES NOT work in the Real Estate world! Your clients hired you because you are the expert! Make sure you let them know that. When you do not know something, be honest, tell them you will get back to them with the correct information and make sure you do get back to them! After the closing, most agents never contact their clients again! Most of my repeat business came from the other agent never contacting them again. So they called me to re-sell their home years later! Use a database management system and stay in touch! We must be the best in this industry and let our clients know what we have to offer. Communication at every step is one way to be different!
Janice Baldwin, ASR, CRS, GRI
Team Leader
Keller Williams Realty Atlanta Partners – Northeast
A Value-Added Agent
July 29, 2008
A Value-Added Agent
The #3 Attribute of a Value-Added Agent is that they work for a Legitimate Real Estate Company. You need to educate your clients on what your company stands for and represents. At Keller Williams we have the WI4C2TS. They are:
Win – Win… Or No deal
Integrity… Do The Right Thing
Commitment… In All Things
Communication… Seek First to Understand
Creativity… Ideas Before Results
Customers… Always Come First
Teamwork… Together Everyone Achieves More
Trust… Starts With Honesty
Success… Results Through People
Keller Williams is a training and consulting company. We believe in educating our agents so that they are the best in the industry. We also believe that Real Estate is agent based, not broker based. We allow are agents the ability to achieve the highest success in Real estate. If you are interested in more information, email me at janicebaldwin@kw.com
Janice Baldwin, ASR, CRS, GRI
Team Leader
Keller Williams Realty Atlanta Partners – Northeast
A Value-Added Agent
July 27, 2008
A Value-Added Agent
The #2 Attribute of a Value-Added Agent is that they are continuously EDUCATED! Real estate changes every day and a value added agent is apprised of all the changes in legal issues and technology. In fact, a value-added agent will go above and beyond what is required by them by their local laws. Most highly successful agents have designations! They are the letters that follow their name. I have my ASR, CRS, and GRI. They are Accredited Seller Representative, Certified Residential Specialist, and Graduate Realtor Institute. I have spent hundreds of hours on continuing education. Each class has helped me be a better Realtor. It is known that Realtors with designations make more money. When you invest in your self and your business, you will see the results in your pocket book! I encourage you to find classes that can make you a better Realtor and you are on your way to being a Value-Added Agent! If you would like more information, please email me at janicebaldwin@kw.com!
Janice Baldwin, ASR, CRS, GRI
Team Leader
Keller Williams Realty Atlanta Partners – Northeast
The Value-Added Agent
July 15, 2008
The following post is based on a presentation I did at a recent sales meeting to my agents. One of my incredible agents suggested I use it and share it with all. This will be posted in several parts and is based on an article I read in Broker Agent News. Enjoy and I hope it makes you want to be a Value-Added Agent!
The #1 Attribute of a Value-Added Agent is that they WORK FULL TIME in real estate! I did not realize it, but statistically, 65% of Real Estate agents are part-time! That figure may even be higher in this shifted market. Most seller and buyers are not aware of that. YOU MUST let them know your commitment to them and your career! Think, “If I was a buyer or a seller, who would I choose? A FULL TIME agent or a part time agent?”
If you are a part time agent, are you taking the necessary steps to make Real Estate a Full Time commitment? Remember that a person’s home is most always the biggest financial investment a person makes. Again, think, who would you choose? I know that I always made sure my customers and clients were aware that I was there for them. Real Estate is my CAREER! Make sure your clients are aware as well!
Remember that if you would like to contact me for any information on Real Estate or your career, I am available at janicebaldwin@kw.com and watch for more information to come on this series, “The Value-Added Agent”!
Janice Baldwin, ASR, CRS, GRI
Team Leader
Keller Williams Realty Atlanta Partners – Northeast